Keitai Novels All the Rage in Japan

Cell phones are about as appealing to me as one of those 28-hour compilation DVDs of “SciFi Classics” (a.k.a. movies no one’s ever heard of) my snarkpanion insists on bringing home from the bargain bin at Best Buy. Nonetheless, I found this story interesting.

In Japan, 86% of high school students read cell phone novels. Yup, that’s just what it sounds like: novels that pop up on your cell phone. Authors publish short novels in 70-word increments, specifically targeted for cell phone reading.

The craze had its origins back in the 90s with the onslaught of pagers, but didn’t really get going till 2002, when writer Yoshi wrote Deep Love: Ayu’s Story for the cell phone. Deep Love, about the trials of a Tokyo prostitute, was a huge success and inspired [print] books, cartoons, a TV series, and a movie.

The cell phone — or keitai in Japanese — is wildly popular in Japan. Nearly every adult has a cell phone, and many adults have two: one for work and one for home. “According to a recent government report, 31.3% of elementary school students and 57.6% of middle school students have cell phones. Research firm Net Asia adds that as many as 22.3% self-identify as cell phone addicts.”

The keitei novels are an ideal way for readers to pass the time on long train commutes.

One other thing I found of particular interest about this story. Most of the keitai novelists (and readers) are women. Nearly all of the authors mentioned in the Japan Today article are female, and one is even a Buddhist nun: Jakucho Setouchi, who translated the The Tale of Genji into modern Japanese, has disclosed that she has written cell phone novels.

 

Story Source  Japan Today via Galleycat  |  Image Source  CBS News

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